“65 years of life. 65 years of a “dream” that, being a dream, is real, full of movement. (...) a large group of people, our employees, in the same spirit, good people, recognised and worthy of our admiration and gratitude. A future ahead us. A dream to be continued.”
António Rocha, shareholder | VIRIATO Hotel Concept
Viriato Rocha was born in Paredes, in 1924, in a five-child low-income family. When he was supposed to start school, he became a helper at a cabinetmaker's workshop. In 1952, at the age of 28, he bought a small workshop with no more than 100 m2 and which was located approximately two kilometres away from the current facilities of Viriato. Together with the first workers – the brothers Elias Silva and then Américo Silva and his friend Alberto Santos, he begun to design, manufacture and trade his own furniture, and sold to the domestic market and small resellers.
His entrepreneurial spirit was, meanwhile, compensated with results, and the factory started to grow up, both in orders and in human resources. In the beginning of the 60’s, the company already had 20 workers. These years of effort and devotion were crucial to consolidate the name Viriato and to conquer the credibility and recognition of the market, which were the basis for the following years of expansion.